About Maui Dreams Dive Co
Maui Dreams Dive Co. opened for business January 1, 1999. Just two short years later, the store doubled in size and underwent a complete remodel, we're talking 'Extereme Makeover'! Don and Rachel worked for the shop for a couple of years prior to taking over from Pacific Dive. Primary motivation — 24 HOUR ACCESS TO TANKS! Ha, ha, ha! Of course, they also had 1,000 or so different ideas that they wanted to try out too! There were also the usual reasons — they wanted to share their love of diving and create a place where locals and visitors alike would come hang out and 'talk story', truth or otherwise.
Maui Dreams Dive Co. is just off the beaten path. Despite the address, the shop is not on the frontage of South Kihei Road — just check the map and you'll understand. If, by chance, you still don't understand after viewing the map, may we recommend one of our navigation courses?
During our first year in business, we achieved our PADI 5 Star IDC rating, offering training for beginners all the way through the Instructor levels. We participate in Project Aware clean-ups, Dive Into Earth Day events, and the Maui Reef Fund. Everyone on our staff is committed to ongoing development and continues their underwater naturalist training, dive education and conservation training throughout the year. There is always more to learn. If you're interested in meeting our current staff, you can read their bios or just come on in to the shop! When you look at their "titles" you may notice a variety there. That is because our staff doesn't typically stop at the level of "Open Water Scuba Instructor". Instead, they continue their training and education, journeying into the higher levels of instructional credentials!
Maui Dreams supports the Hawaii Ecotourism Association’s principles of sustainable tourism, which addresses operating principles in the following content areas:
- Environmental Management
- Staff Management
- Interpretation Management
- Consumer Evaluation Management
- Marketing Management
In other words, we care about our impact on the environment, work to minimize it, and strive to be stewards of the ocean. You will not see our guides handling octopuses or removing shells from the ocean. Divers who join us will be encouraged to refrain from from wearing gloves, educated about the damage that touching coral can do and taught the value of viewing the underwater life passively, without disturbing it.
To join us in these endeavors, click here to watch the Hawaiian Reef PSA - it's a great video with talking fish!